In celebration of G-SHOCK’s 40th anniversary, the pioneering and iconic watch brand known for its durability and cutting-edge technology, celebrated its momentous year in style with a remarkable press conference and concert featuring international superstar, J Balvin. The event, held on Thursday, November 9th, marked a significant milestone in the brand’s history, showcasing its commitment to innovation, fashion, and global culture. The press conference kicked off the memorable day in New York City, where media representatives, influencers, and key industry figures gathered to commemorate G-SHOCK’s four decades of pushing the boundaries of watch design and technology. The event featured a mix of speakers, such as moderator, Louie Vito; “Father of G-SHOCK” Kikuo Ibe; G-SHOCK’s leadership team Tomoo Kato, Chairman & CEO of Casio America Inc.; Shigenori Itoh, Senior General Manager, Global Marketing HQ; Mike Princiotto, Sr. Marketing manager of the Timepiece division, Casio America Inc.; Dean Holmes, General Manager Timepiece Division, Casio America Inc.; and other esteemed guests including 40 Years of G-SHOCK Author, Ariel Adams, and Oneness Boutique Founder, Joe Staley.
Mr. Ibe, the creator of G-SHOCK, delivered a keynote address where he reflected on the origins of the brand and the relentless pursuit of toughness and innovation. He stated, “During the press conference, G-SHOCK unveiled Dream Project #2, a new luxury, AI-designed timepiece, that will be auctioned off at PHILLIPS on December 9th and 10th, featuring a bold design that pays homage to the brand’s heritage. The new model incorporates the latest advancements in watchmaking technology and is a testament to G-SHOCK’s commitment to staying at the forefront of innovation.”
Following the press conference, G-SHOCK enthusiasts, fans, and friends of the brand including Ja Rule, Jojo Simmons, Alexandra Richards, Luis and Cemi Guzman, Valentina Ferrer, and more, were treated to an electrifying concert experience by global music sensation, J Balvin. Known for his energetic performances and innovative style, J Balvin expressed his enthusiasm for the G-SHOCK brand and its 40th-anniversary celebration and what lies beyond. The 40th Anniversary celebration of G-SHOCK not only featured some of J Balvin’s greatest hits and offered a thrilling visual experience, making it a night to remember, but also exemplified the G-SHOCK brand’s dedication to pushing boundaries, embracing innovation, and staying connected with its global community. G-SHOCK’s commitment to toughness and innovation over the last four decades has solidified its place in the world of fashion and technology. The anniversary celebration marked the beginning of a new chapter for G-SHOCK as it continues to shape the future of timekeeping.
About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”www.gshock.casio.com/us/
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/